PADI and Underwater Channel Alliance

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PADI and The Underwater Channel, which is powered by Babelgum, today announced a new partnership that will bring scuba diving and ocean conservation video content to a global audience on www.padi.com/scuba/video.

New York, NY and London, UK (Vocus/PRWEB ) July 2, 2009 — PADI and The Underwater Channel, which is powered by Babelgum, today announced a new partnership that will bring scuba diving and ocean conservation video content to a global audience on www.padi.com/scuba/video. PADI (Professional Association of Diving Instructors) is the world’s leading scuba diving organization and strongly supports oceanographic conservation efforts globally.

Kristin Valette, VP, Marketing and Communications at PADI Americas said, “We have had a successful partnership with The Underwater Channel for some time. They share our commitment to diving and to the future health of the world’s oceans. This distribution partnership with Babelgum, is both exciting for us and the dive community globally.

We are particularly proud to be associated with a range of compelling programming being produced and acquired by The Underwater Channel from around the world. These include exciting diving and other inspiring films about the importance of marine conservation.”

The partnership will result in the showing of a new and already acclaimed film: THE DROP ZONE, which is sponsored by PADI, Body Glove and Sport Diver magazine.

The partnership will also illustrate the commitment Babelgum and The Underwater Channel has towards education and ocean conservation through the medium of web video.

The Underwater Channel is powered by Babelgum, an established destination for high quality environmental programming and major independent film releases.

“The Underwater Channel partnership with PADI provides us with an exceptional ally in our efforts to inspire and fascinate people with the wonders of the world’s oceans,” said Nicholas Claxton, Founder and Managing Director of The Underwater Channel.

“This is a relationship I have been nurturing together with Terry Cummins, Vice President of PADI Worldwide, for over 2 years and there is so much potential for us to work together as internet video comes of age as a multi-cultural communication tool. Distribution via www.padi.com/scuba/video is only one application of this alliance, and we are looking forward to working with PADI for a long time to come.”

www.padi.com/scuba/video will commence on padi.com during the month of June 2009 and will initially be featuring six Babelgum exclusive episodes of the thought provoking documentary The End of the Line.